You’re an expert at guiding transformation.
I’m an expert at making your message stand out.
I specialize in copywriting, content writing, and ghostwriting for coaches, therapists, and business mentors who want to create an even bigger impact.
I have a knack for tapping into your unique, compelling voice and connecting with your audience where it counts — the heart.
Website Audit + Makeover
Your website should be the beginning of a fruitful relationship. It should tell your story and inspire the right person to subscribe to your list or book a discovery call with you — and quickly. I’ll review your site, interview you to extract your voice and genius, revise or rewrite copy, and provide recommendations for content, images, and layout.
Launch Strategy + Done-For-You Copy
Whether it’s an evergreen funnel that explodes your list and brings in sales year after year, an existing campaign you want to optimize, or a new time-sensitive offer, I’ll write it from conception through execution — including offer design, lead magnet, web pages, email sequences, and texts.
Fractional Copy & Content Chief
Case studies, emails, newsletters, apps, podcast copy, presentations, articles, books — I’ll get the best out of your team, brainstorm ideas, edit drafts, and make sure every word expertly positions your brand, builds trust, and converts into sales. Available by retainer or short-term consulting.
You could say I’m well seasoned…
With over 25 years of experience, I’m proud to say I honed my creative chops the old-school way* at top agencies in NY and London — including Grey Advertising and McCann.
I then transitioned into digital marketing and spent a decade as a ghostwriter for 20+ experts in dating, relationships, parenting, and personal development.
When online business boomed in 2020, I fortunately found myself on Jeff Walker’s team at Product Launch Formula — where I served four years as Copywriter, Interim Copy Chief, Communications Lead, and Senior Content Writer. The evergreen registration page I wrote in 2022 for their flagship product is still running: productlaunchformula.com.
Most recently, I’ve written complete marketing funnels in the areas of fitness, weight loss, mindset, trauma, OCD, longevity, and women’s hormonal health (of which I have firsthand experience — for better and for worse. Hot flash, anyone?). My faith is very important to me, so I particularly enjoy working with Christian entrepreneurs.
Along the way, I’ve written features for The New York Times, The Times of London, The Guardian, Men’s Health, and Restaurant Magazine.
I also have a Master’s degree in Journalism and Mass Communication from New York University that took me 20 years to pay off. Oh, and I’m a trained Le Cordon Bleu patisserie chef.
Want to see my portfolio? Send me a message.
*Long before AI. To this day, my writing remains 100% human.
Client Reviews
“When I grow up, I want to write like Jessica Stone.”
— Gay Hendricks, bestselling author of The Big Leap
“Jessica isn’t just a copywriter — she’s a strategist who sees the bigger picture and ensures every word serves a purpose.
Whether she’s refining positioning, distilling big ideas into powerful messaging, or leading others through the process, she does it with confidence and clarity.
The best part is how much of a team player Jessica is. If you need someone who can think beyond the copy and shape the strategy, I would put her on my team again any day.”
— Kristen Arnold, former COO at Jeff Walker/Product Launch Formula
“Jessica got me and my voice so quickly and deeply, it made me feel like a true sister of my heart was helping me create content and promotional pieces — her work literally pays for itself over and over and over and over.
Don't even bother looking at anyone else, just use Jessica for your next campaign, social media, content and product creation, titles, blurbs — everything you can think of, she can do better than anyone else.”
— Rori Raye, Relationship coach and coach trainer
How can I help you?
Let’s find out if working together is meant to be…